Welcome to Gain
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Services
Success in direct marketing is inextricably linked to quality data management and the execution of a sound strategy. Every agency talks about strategy, but not every agency adheres to a strategic process. For us, it is a core discipline to move clients through a process. Flexibly, consistently and reliably.
Service:
01
Strategic Planning
The more we know about consumers – both B2C and B2B – and how they interact with brands, the more we are able to engage them and motivate them to take action. We analyze multiple data points to identify innovative – and even enlightening – gateways into the hearts and minds of those consumers.
Strategic consulting
Life-cycle marketing
Test design
Research and insights
Demand generation
Lead nurture
Measurement and analysis
Forecasting
Channel integration
Competitive analysis
02
Database Marketing
At the intersection of marketing’s art and science is the difference between having data and making it actionable. Our in-house data team influences every stage of our workflow and collaborative process. We assimilate intelligent data analysis into every creative execution to ensure our approach starts and stays on strategy.
Database marketing
Contact database management
Marketing automation database segmentation
Data processing
Data Hygiene
Merge / purge processing
Data integration
Data collection
Campaign performance and response matching analysis
Customized reporting
03
Creative Approach
Creative that drives results is never subjective. Consumer and business insights, along with behavioral patterns and trends, are a vital part of our creative development process. With a creative approach rooted in strategies born of research and data intelligence, we show you how and why the creative evolves into its end state.
Creative strategy
Messaging platform development
Design system development
User experience (UX) design
Visual / verbal data interpretation
Channel integration
Brand translation
04
Channel Marketing
Timing is everything. Especially when it comes to the ever-changing needs of consumers and businesses. Even with a solid strategy baked into your creative and an offer that resonates, your communication still needs to hit your audience at the right time and place. We test into the channel mix that will maximize your investment.
Email
Display advertising
Micro-sites / landing pages (page development?)
Social
Data collection
Mobile
Mail
Print
05
Marketing Technology
We’re energized by the opportunities and efficiencies marketing innovations are bringing to the industry. We also know better than to exclude what’s proven to work. The real power of marketing is in leveraging both established and emerging technologies to boost efficiencies and tailor relevance so you can attract, nurture and retain customers in an increasingly crowded marketplace.
Marketing automation platform experience
Eloqua (Sage) – CT to get approval
Marketo (FleetCor) – CT to get approval
Exact Target (TSYS) – CT to get approval
Acton (EarthLink) – CT to get approval
Remarketing / retargeting
Sitewire (ACT!) – possibly remove?
Behavioral targeting
Steel Media (SLX) – CT to get approval
Mobile marketing platforms
Red Fish Media (NBA) – CT to get approval
06
Success Measurement
We love direct marketing for one reason: the ability to determine success through data-driven metrics for objective performance results. Whatever our clients KPI’s, we track them, trend them and report them with an analysis summary of what worked well and what could have worked better. At the end of the day, business results are what matters, and we want to help build the business cases for success.
ROMI
Incremental account opening rate
Cost per acquisition
Response rate
Sales conversion
Four more…?
Work
Our discipline is direct. We can apply it to any industry. The consumer is the consumer. What changes is what, where and how we say what we say to them. We've made it our business to understand their behavior. On multiple levels. Better. More. And beyond the norm. That's how we get results. Let us show you what we mean.
ACT! -
Lifecycle Marketing
Services:
Strategic Planning,
Database Marketing,
Creative Approach,
Channel Marketing
Humana -
Customer Acquisition
Services:
Creative Approach,
Channel Marketing
Giant Eagle -
Loyalty Marketing
Services:
Strategic Planning,
Creative Approach,
Channel Marketing
BB&T -
Merger Communications
Services:
Strategic Planning,
Database Marketing,
Creative Approach,
Success Measurement
What Our Clients Are Saying:
Gain is a talented group who is proactive with ideas, always thinking of new ways to solve challenges, and who understands that executing efficiently and driving a strong ROMI is critical.
Brian Benner
Director, Integrated Marketing
Based on my experience with Gain at BB&T, I have re-engaged the team at First Community Bank. Gain has not skipped a beat…they’ve brought immediate value with their strategic recommendations and flawless project management to both merger and non-merger marketing activity.
Ginger Salt
Chief Marketing Officer
A great team that knows how to effectively partner with their clients as well as other agencies on the roster. Most important, they deliver results.
Nick Primola
Vice President, Member Services
From the start, Gain has been proactive with ideas and suggestions on how to grow our business. And they’re not just about “big ideas,” they have shown a willingness to turn around projects under tight deadlines and their team really nails it from an execution perspective.
Cara Garney
Vice President of Marketing
About Us
This is where we’re supposed to talk about culture and people. Is there a way to tell you about our team and our values without sounding like a cliché? What we want to communicate is that we all know it’s people who commit to shared values that form an organizational culture. So, instead of platitudes, we’d rather just introduce you to the people who make us who we are as an organization.
Personnel:
Layne Runyon
Account Manager
Whoever laughs most wins.
Christy Meek
Art Director
Stay focused on the present but keep an eye on the past.
Kelli Brearley
Director of Database Management
"Judge a man by his questions rather than by his answers.”
– Voltaire
Erin Peterson
Partner, Director of Operations
I’m pickin’ up what you’re puttin’ down…
Keith Butler
Senior Data Architect
Love all my Gibson guitars, but I chose a career in programming over night clubs and bars.
David Robatin
Associate Creative Director
Writer. Painter. Philosopher. Constantly in search of the perfect copy line.
Ann Cobb
Account Director
Shopping is my retail therapy!
Kevin Podbielniak
IT Director
Intense and efficient, that's how I roll
Charley Lyle
Director of Data Processing
"If I were two-faced, would I be wearing this one?"
– Lincoln
James Sweeney
Partner, Creative Director
“Details aren’t details. They make the design.”
– Eames
Brooke Bennett
Finance Director
There’s no stopping her number crunching and benefits slinging.
Christian Leaf
Art Director
Office Staring Contest Champion 2011
Gooch Gulick
Senior Studio Designer
If I could be a font it would be Clarendon.
Karen McLaughlin
Senior Account Manager
Efficient by doing things in sets of “2”s: 2 dogs, 2 kids, 2 marriages (to the same guy).
Eunice Graham
Strategic Director
“If everyone is thinking alike, then somebody isn’t thinking.”
– Patton
Jennifer Harrell
Marketing Technologist
Richmond Metal Queen - Regional Celebrity.
Collin Trost
Partner, Director of Development
“I hate bacon... said no one ever.”
– Waffle House Waitress
Vicki Hottle
Account Supervisor
Freestyle is a challenge, the bike is a breeze, the run is where my mind goes and sets me free!
Peter Trost, III
Managing Partner, President
Focus on the majors…and don’t major in the minors
Deneen Casey
Production Manager
Excitement is going into a new quilt store and seeing all the new fabrics waiting to be pieced together.
Curmitt D. Frawg
Bug Control
Kermit stole my gig.
Contact Us
Richmond
8003 Franklin Farms Drive
Suite 200
Richmond, VA 23229
804/673-4246
Atlanta
3131 Piedmont Road
Atlanta, GA 30305
404/351-1700
Careers
We always love hearing from talented folks in the industry and are on the lookout for the next Gain superstar!
Click here to submit your resume
Let's Get Started
We'll work with you on a free and customized marketing audit for your business.
Contact us today!
