Services

Work

work

We love talking shop.

You see that graphic? That’s gain>novation – the framework for our strategic process. Or, as we like to call it, our starting point.

If you’d like to talk shop, see some work and / or learn how we turn gain>novation into opportunities, Aha! moments and action, just click the “Let’s chat” and we’ll get something on the books.

Clients

Content

B2B_Lifecycle_Marketing_Guide_Ch1_Getting_Started_Page_01

PART OF OUR eBOOK SERIES

Ch 1: Getting Started

Shift your thinking to the consumer’s POV, dive into the Consumer Decision-making Journey and leverage data to reach consumers more effectively.

B2B_Lifecycle_Marketing_Guide_Ch2_Lead_Gen_Page_01

PART OF OUR eBOOK SERIES

Ch 2: Lead Generation

Build awareness during the Discovery Phase, read your target’s digital footprint and leverage available tools to drive quality leads.

B2B_Lifecycle_Marketing_Guide_Ch3_Lead_Nurture_Page_01

PART OF OUR eBOOK SERIES

Ch 3: Lead Nurture

Build the business case with relevant content, avoid the hard sell until your prospects are ready, and use data to have meaningful conversations.

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Program Management
Best Practices

Follow these 6 best practices to turn your next marketing program into an exciting opportunity with less effort.

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Lead Generation Best Practices

We’ve identified 6 key areas to focus on when developing your Lead Gen strategy that should help keep you on track.

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Lead Nurture Best Practices

We’ve outlined key insights that we have learned in developing Lead Nurture programs as a quick-reference guide.

Leadership

Erin Peterson

Erin Peterson
Partner, CEO

Visionary, dreamer and rule follower (sometimes anyway). The heartbeat of the agency. Erin leads with a business acumen many envy. And she has the guts to take necessary risks that continue to push us to the next level.

Collin Trost

Collin Trost
Partner, Chief Marketing Officer

Storyteller, relationship builder and oyster lover. Collin is full of ideas and ready to engage in conversation and idea generation for just about any challenge marketers face. And it’s his persistence and energy that drives meaningful engagement.

James Sweeney

James Sweeney
Partner, Chief Strategy Officer

Consumer-centric, data-driven and inspired collaborator. James sees each marketing challenge from the consumer’s point-of-view. Then develops thinking that addresses both the need and the business challenge at each stage of the decision-making journey.

Contact

What keeps you up at night?

Other

Richmond


8003 Franklin Farms Drive
200
Richmond, VA 23229

804/673-4246

Atlanta


Atlanta Tech Village
3423 Piedmont Road
Atlanta, GA 30305

To chat now, call Collin 404/386-0391